1. Website is the face of your business, 24/7
No Matter what kind of business you have, it is also no matter what business industry you have, even the size of your company if your business is not getting sales. There are so many traditional ways to do sales & and most of them are based on push sales strategy. For that, you need to spend more money and time, but still, your ROI will be very less.
On the other hand, in today’s world customer does not have time for attending a sales call. They spend more time on the internet and evaluate multiple similar kinds of businesses as per their need. So in that case what you need? Yes, you are thinking right “A website and an online presence for your business”. Having a website on the internet, just like having a sales representative 24/7. The website is a face of your business, which will demonstrate your product & service to anyone 24/7 in the world.
2. Create More Trust & Credibility
In the 21st century, consumers are using more internet to search for the products or services they are looking for. Even India has a 2nd highest number of internet user in the world (2016 data), which is approximate 37% of the total population of India. Your website will help you to attract potential consumers and also it will create mote trust & credibility in the market. Below mentioned points will help you to showcase your USP (Unique selling points) and create more trust & credibility in consumers mind…
- Show your Business logo, Address and contact information
- Showcase your Product & Services Key Features
- Tell the benefits of your product and services to everyone.
- Showcase your existing client’s Testimonials and Reviews
- If your business got any award or recognition, make it public
- Showcase your company mission and vision
- Be Social and share your Business social media links
3. Target more customer & get more profit
The Internet is like an ocean. You search for any business industry and you will get thousands of companies. Everyone wants to grow their business reach. Having a website on the internet will give your business a global platform. Where you can target more customers & get more profit.
For example – If you have a soft toy manufacturing business in India. And you have an (E-commerce) website to sell your products. So, in that case, your website (E-commerce) will give you an opportunity to target more local or international customers at a time and get more profit.
4. Limitless space to showcase your product or services
Nowadays running a business with traditional business strategy are gone. People don’t want to spend more money on infrastructure costs. Even now consumers are buying vegetables through the online market (E-commerce). Having an online presence (website) of your business will give you limitless space to showcase your product and services. Even though the website, you can offer discounts on your product and services in a much better way, so that consumers can avail those offers with the best user experience.
5. Website can cut down your expenses and save money & time
Having an online presence of your business is much cheaper than advertising your business through traditional marketing. The website can cut down your marketing expenses and save money and time.
For example – Just assume, if you are running a small fast food restaurant business and every day your chef will come up with the new delicious food menu, which is special only for that day. Now if you want to inform your regular customers, through traditional marketing. You have to spend more money and time, but on the other hand, if you have a website of your fast food restaurant business. You only need to update what is new on today’s menu and it’s totally free of cost.
6. Keep your customers informed & up-to-date
Having a website is just like having an online brochure & catalog of your company, which is available 24/7 on the internet. You only need to update information about your company and your product & services on your website. Now your share this information through mass emailing, through social media platform – like Facebook, LinkedIn, Twitter, and Google Plus and keep your customers informed & up-to-date.
7. Communicate with your customer directly on real-time
We all know, that in today’s competitive world, getting a client is a difficult task. But making that client sustainable shall only possible through after-sales service. The website is one of the best platforms to interact with clients. Now a day’s thousands of tools are available over the internet, like – live chat. Only you need to implement these tools on your website and start your real-time communication with your customers directly.
8. Get genuine & qualified lead
When we are talking about getting a genuine & qualified lead, we can’t forget the Inbound Marketing Process, because it is highly effective for sales, but it is not so easy.
Inbound marketing is all about to Attract, Convert, Close, and Delight your customer. Every Website can have the first two steps – Attract and Convert. With your website content, you can attract a stranger to a genuine visitor and have a call to action features on the website, you can also convert that genuine visitor into a qualified lead.
9. Website is your company’s personal news channel
Giving advertisements in print or online media is a costly affair. Your company’s website can be your personal news channel, where all your company’s advertisements, news, and events are totally free.
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