OVERVIEW
Toni Rossi is an Indian Footwear brand selling high-end men’s shoes and accessories. The brand has a physical and online presence.
CHALLENGE
To increase visibility on the eCommerce portal Amazon is in a cut-throat landscape and outdo the competition. Since Amazon is primarily a fashion-first platform, gaining an upper hand with minimal ad spend was a key challenge.
APPROACH
Despite having a nominal ad budget, the challenge of gaining visibility for target search terms was becoming an increasingly expensive affair. This led to using brand assets to leverage organic visibility. We created dedicated A+ pages for SKUs categorized as best performers, poor performers, hot selling categories etc. This led to an organic spike in traffic as well as better informed user decisions P as well as lesser returns.
