OVERVIEW
Deep Yoga Academy is an International Yoga Academy aimed at offering unique courses in Bali, India and Malaysia.
CHALLENGE
To enable sign-ups for both online and offline courses in an organic manner and to establish Deep Yoga Academy as a go-to yoga destination for students and teachers alike. The challenge was to garner these numbers in a competitive landscape and amidst a global pandemic
APPROACH
After thorough keyword research and analysis, a content strategy was put in place to optimize the site for target search terms like ‘Yoga Classes’, ‘Yoga Teachers Training’, ‘Yoga Certification’ and several other carefully chosen search terms with high traffic and high intent.
Apart from the strategic content revamp, the site was restructured to enable a smooth flow of data and garner action mainly ENQUIRIES & SIGN UPS.
