OVERVIEW
Fanzart is a luxury brand specializing in crafting high end fans for indoor and outdoor use. The brand has been a pioneer in innovation since 2012.
CHALLENGE
The brand houses a vast catalog of luxury fans of all types. The challenge was to optimize the product catalog for user experience, search engine and ultimately sales.
APPROACH
Since the category hovered in the luxury goods space, optimization needed a two-pronged approach. Creating content to enable search engines to bring in relevant and high quality traffic, and creating ample site content to entice users into making well informed purchase decisions.
The content revamp included optimizing each product page for a specific set of high intent keywords and creating an enticing description bringing out the actual look and feel of the pro
