THE BEST SHOPIFY APPS TO ENHANCE SALES
If you have a Shopify store up and running, enhancing sales is the next step you are looking at. From generating enough traffic to ensuring they have the cash registers ringing, you might consider enhancing the process of ensuring sales on your store through tried and tested Shopify plugins that major businesses across the world use.
The process of enhancing your sales on an eCommerce website can be divided into phases, and there is a Shopify plugin at every stage that can enable you to get a step closer to sales.
TURNING VISITORS INTO PAYING CUSTOMERS
Imagine that you have managed to drive a substantial amount of traffic to your website through marketing efforts. The next step is to convert these visitors into customers who would firstly consider doing business with you and secondly buy from you.
The best way to do this is by integrating Shopify plugins that open pop-ups, encouraging visitors to be part of your business chain, either by opting for an offer or a newsletter that offers value. Not only do these pop-ups showcase intent, but they also act as a data mine for marketing purposes going forward.
Apps we recommend: Optimonk
DRIVING POTENTIAL CUSTOMERS TO CONSIDER YOUR PRODUCT
With sales, sometimes all it takes is a little push to ensure that a potential customer ‘Adds to Cart’. The best way to do this is by using plugins that spark strong consideration. By creating urgency, and by adding seeable value to the product, a brand can ensure that the clouds of doubt are replaced by a strong intent to buy. Some good examples of such nudges are countdown timers, live sales notifications, product reviews, and user-generated content pulled straight from the Instagram feed.
Apps we recommend: Cartkit activity pop, Loox
DRIVING SALES BEYOND SECOND THOUGHTS
A customer can have multiple questions when investing in a product, and they may vary from the most basic to the most complex questions. While we recommend hiring a content specialist who can craft product pages that can possibly answer every question beyond doubt, it is always a good practice to use a Shopify plugin for customer interaction wherein the customer can ask possible questions that may be hindering the final sale. Customer interaction plugins don’t just solve for customer-brand interaction but also give a human touch to enable a more personal connection.
Apps we recommend: Live chat
As a Shopify store owner, it becomes pivotal to evaluate apps and plug-ins that can elevate your efforts and get the sales register ringing. Choosing the right Shopify plug-ins for every stage in the customer journey can be challenging, that’s why you can consider banking on a team of experts who can help you choose the right Shopify plugins for your business.
